Watch care made easy: how to keep your luxury watch in top shape for the long term

How to keep your luxury watch in top shape
Luxury watches are not just technical masterpieces - they are also an expression of style, value and personality. Whether you own a Rolex, Omega or an elegant automatic watch from Seiko: With the right care, your watch will not only remain visually appealing, but will also function precisely for decades.
In this blog article, we will show you practical tips that you can use to optimize the service life and value retention of your watch.
Over time, dust, sweat and skin oils settle on the link bracelet, case and crown. Regular cleaning prevents corrosion and ensures that the watch retains its shine.
This is how it works:
Many watches are labeled "waterproof". However, seals age and pressure ratios can change.
Important notes:
Automatic watches wind themselves up through movement. If they are not worn for a long time, the oil in the movement can become resinous.
Tip:
Heat, magnetic fields and shocks can damage the movement - no matter how robust the watch appears.
Avoid:
The way you store your watch affects both the case and the movement.
Recommendations:
Even with the best care, a professional service is essential. Do not attempt to open your watch yourself - this may invalidate the warranty or even cause permanent damage.
When is a service due?
With a little care and regular maintenance, your watch will remain a faithful companion for generations - whether as a stylish accessory or a valuable collector's item. Remember: every minute you invest in caring for your watch will pay off in the long term.
Tip: If you own several watches, it is worth buying a watch care kit with a cloth, brush, case and possibly a winder. This way you are prepared for all eventualities.