The additional purchase of Rolex watches is a polarizing issue in the world of luxury watches. This practice is particularly widespread with popular models such as the Rolex Submariner, Daytona or GMT-Master II. But what exactly does add-on purchasing mean, and why is it so often part of the buying experience at authorized Rolex dealers? In this article, we will take a closer look at the add-on purchase, explain the background and provide tips for buyers and collectors.

What is meant by a Rolex add-on purchase?

Co-purchasing refers to the practice whereby customers must also purchase other products in order to increase their chances of buying a coveted Rolex watch. This is often done at authorized retailers to increase their sales. Popular Rolex models are known for their high demand and limited availability, making them coveted collector's items. The additional purchase can lead to customers investing thousands of euros in less sought-after watch brands (e.g. Breitling, Cartier, Omega, Tudor) in order to obtain the coveted Rolex.

How does the purchase process work?

The process of buying is quite simple, but often frustrating for buyers. Here are the typical steps:

1. Purchase requirement: Potential buyers are informed that they can only purchase a certain model if they buy other items first.
2. Additional purchases: Customers often invest large sums in goods that they did not originally want to buy. Ask your retailer which additional purchases will "burn" you less money.
3. Preferred customers: Buyers who regularly generate higher sales or maintain relationships with dealers over a longer period of time are given preference when coveted models are awarded.

What do customers do with the additional purchases?

An interesting aspect of add-on purchases is what many customers do with the additional items they buy. They often sell them on to at least partially recoup their investment. This is where Duci Watches comes in: We buy off customers' additional purchases at a fair market price. So if you have purchased watches or jewelry as add-ons and don't want to keep them, Duci Watches is your reliable partner to sell these items and get a fair price.

Criticism of the practice of buying in

Many shoppers criticize the practice of additional purchases. It is perceived as unethical, as customers are put in a situation where they have to spend more than originally planned. At the same time, some buyers see buying in as a necessary evil in order to obtain hard-to-get models. For watch enthusiasts who do not want to make additional purchases, the only option is often the second-hand market or specialized watch dealers, who usually charge higher prices.

Tips for buyers of Rolex watches

• Be patient: It may make sense to put your name on a waiting list instead of committing to the purchase.
• Check alternatives: The second-hand market can be an option, but at higher prices.
• Resell additional purchases: If you do decide to buy in, remember that you can sell these items on later. Duci Watches offers you fair conditions for this.

Conclusion

The purchase of Rolex watches is a double-edged sword. On the one hand, it provides access to the coveted models, but on the other hand, it can result in high additional costs. Buyers should be aware of the practice and consider whether they want to take the additional purchase or opt for other options. However, with partners such as Duci Watches, who buy off-brand at fair prices, you can ensure that you get the most out of your investment.